Campaign Planning and Management

Are you thinking about launching a fundraising campaign? In this course, seasoned fundraising professionals and campaign consultants discuss the process from pre-campaign planning to execution to post-campaign activity. 

Learn about selecting a consultant, planning fundamentals, using data analysis for forecasting, engaging volunteers in the solicitation process, measuring staff performance and analyzing the post-campaign.

This course meets the prerequisite requirement for the Comprehensive Fund Development Certificate.


Section Instructor Format Schedule start date
CPNL1040.S18.1 Sarah W. Williams, Holly Lang, Nicole S. McWhorter On-campus

Job Title: Team Leader for the Analytical Solutions Group

Organization: Marts & Lundy

Degree(s): BA; MPAff

Sarah W. Williams is team leader for the analytical solutions group at Marts & Lundy, where she has served on the board of directors since 2009. She works with consultants and clients on data mining and analysis projects, constituent surveys and custom benchmarking projects of all sizes. She previously worked as a strategic communications and research consultant with Shipley & Associates, Inc., and as a special projects consultant with the Lance Armstrong Foundation. She has been an AmeriCorps volunteer and a reporter/researcher for the Congressional Quarterly. Ms. Williams holds a BA from Trinity University and a MPAff from The University of Texas at Austin.

Job Title: Consultant

Organization: Dini Spheris

Holly Lang is a consultant at Dini Spheris. She is well-versed in the important operations and best practices of annual fund, direct mail, and donor recruitment and retention programs as well as program evaluation and strategic statistical analysis. An alumna of Rice University, she began her career in the nonprofit sector at her alma mater with a focus on young alumni annual giving. She has also gained experience in corporate and foundation grant writing, membership management and data manipulation. Ms. Williams volunteers for Rice University and The Westminster Schools in Atlanta, Georgia, and she serves on the board of the Association of Fundraising Professionals, Greater Houston Chapter.

Job Title: Consultant

Organization: Dini Spheris

Degree(s): Bachelor's degrees in advertising and public relations, minors in marketing and communication studies

Certifications: CFRE

Nicole S. McWhorter, CFRE, is a consultant at Dini Spheris and has expertise in marketing, communications and public relations. Her background includes work in both the for-profit and nonprofit sectors, focusing on the public and market perception of businesses and organizations. She volunteers with Big Brothers Big Sisters in Lubbock, Texas, the Center for Child Protection in Austin, Texas, and Sheltering Arms Senior Services in Houston, Texas. Ms. McWhorter holds a double major in advertising and public relations and a double minor in marketing and communication studies from Texas Tech University.

Term: Spring/Summer 2018

Note: This course meets the prerequisite requirement for the Comprehensive Fund Development Certificate.